Here at the Traverse City Guitar Company our goal is to provide the highest quality services to all of our customers. It doesn’t matter if its your first lesson or if your a seasoned musician. We strive to treat all our customer equally, as if your family. In a time where more people are shopping on line and in large box stores, its ever more important for us to be different from all the other shopping experiences and focus on customer service. to us, you are the most important aspect of the store and We Are Here For You!
We feel it is critical for our customers to respectfully pick up and play our instrument. You will never have someone look down their nose an say “Did you ask to play that?” We want you to think of us as a place to come, play and feel at home. We encourage you to bring your own guitar if you want to ensure an amp or pedal will pair with it well. Not sure if the guitar your dreaming about will work with your amp? Bring in your amplifier and find out. After all, the only way to know if a guitar speaks to is to pick up and play it!