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Serving all of Northern Michigan


Find your next guitar


See what our customers have to say.

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An awesome vibe exudes from this hip guitar shop. Lots of string instruments available, sound deadening room so you can test out your favorite riffs as loud as you want on any of your prospective purchases.

Tony H, Local Guide

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Great place with great staff. They are very passionate about what they do and I can tell that they love doing it. Plus there are nice vintage guitars to drool over!

Scott H

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Very helpful and friendly staff with knowledgable advice. They have an awesome selection of pedals, strings, and guitars including some of their own custom built ones which play very nice. I will be visiting again soon.

Drake P, Local Guide

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Great experience working with them. They know their stuff and are easy to work with. A must stop shop.

Jeff S

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I have been to dozens of guitar stores all over the country. These folks are as good as it gets. Very professional, laid back, and all play professionally. Their custom guitars and ukes are amazing as well…all done in house. Love this shop!

Doug T

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I bought a hand made ukulele that Gino made ! It’s my favorite ukulele… it stays in tune and sounds beautiful! I love that I got to meet Gino and see where my instrument was made ! Also I liked that it was made in Michigan !

Kelly F

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Had Traverse City Guitar Company refinish a guitar for me and couldn’t be more happier. Great work by Geno and wonderful customer service. I couldn’t recommend a better shop for your music needs.

John R

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Great selection and super friendly people.

Stu C

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We had the BEST experience! Two of my teenagers have started to play Ukulele. Gino was AMAZING with these kids! Thank you for starting them off so well.

Lea P