Traverse City Guitar Company – We’re Here for You!

Our goal at TC Guitar Company is to provide the highest quality of services to all of our customers. Whether you are taking your first lesson or are a seasoned musician, we’re here for you.  In a time where more people are shopping online and in large box stores, it’s ever more important for us to be different from all the other shopping experiences and focus on customer service.  To us, our customers are the most important aspect of our store.  Our motto isn’t just a gimmick, it’s who we are.

Pick Up and Play

We feel it is critical for our customers to respectfully pick up and play our instruments.  You will never hear us say, “Did you ask to play that?”  We want you to think of us as a place to come, play, and feel at home.  If you want to ensure an amp or pedal will pair your guitar, we encourage you to bring it in to find out.  Not sure if the guitar you’re dreaming about will work with your amp? Bring in your amplifier and find out.  After all, the only way to know if a guitar speaks to you is to pick it up and play it!

If we don’t have it, chances are, we can order it for you. As a “mom and pop” shop, we try our hardest to provide products and services at reasonable prices. 

CUSTOM SHOP – MiM, Made in Michigan (not Mexico)

Why did we choose Traverse City Guitar Company and not Guitar Store as a name? Because not only are we a full service repair facility, we also produce a full line of electric , acoustic electric and bass guitars as Ainesis Guitar Company, we also build North Coast Ukulele’s and TCGC Effect Pedals all under one roof.  so customers know that we are more than just a your average guitar store experience.

Locally made and locally sourced materials go into the construction of our instruments as much as possible.  This is an important part of our store and we are very proud of all our local builders who contribute to our store with products that span Acoustic and Electric guitars, Bass  guitars Amplifiers, Pickups, Straps and more. 

Ainesis Electric Guitar

Ainesis Electric Bass

North Coast Ukulele

New and Used Stringed Instruments


Drum Gear

Our knowledgable staff consists of luthiers and certified guitar techs from Fender, Gibson, and Ibanez. 

Not only do they know about instruments inside and out they all play the instruments professionally.